In today’s digital world, an e-commerce website’s success is significantly influenced by how quickly it loads. Online buyers might become frustrated by slow loading times, which may result in decreased revenue. Also, this will have a detrimental effect on conversion rates and search engine results. So, it is necessary to optimize a website’s loading speed in order to boost traffic, sales, and user satisfaction. In this article, we will talk about 10 successful ways to increase the loading speed of an e-commerce website. This makes it possible for the website’s owners to develop a quicker and more effective buying experience for the customers.

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Importance of Website’s Loading Speed 

The saying, “Slow and Steady Wins the Race” is incorrect in the world of e-commerce. Websites that take a long time to load confront high bounce rates, decreased user engagement, decreased traffic, and fewer revenues. When a person visits a slow-loading e-commerce website on their computer or phone, they are less likely to make a purchase. An e-commerce store’s success depends on its ability to load pages quickly and operate well overall.

According to research, increasing the page load time from 1 second to 3 seconds increases the possibility of website abandonment by 32%. After 5 seconds, the user’s likelihood of bouncing increases by 90%, suggesting that longer load times result in higher bounce rates. Owners of e-commerce businesses recognize the importance of each visitor.

Slow websites impair the efficacy of advertisements and squander marketing expenditures because they are most likely running advertisements. According to an Unbounce survey, 70% of customers believe that the speed of a website influences their decision to buy from an e-commerce business. At this stage, e-commerce websites need to have fast loading times in order to minimize high bounce rates and optimize conversion opportunities.

The Ways that can enhance Website’s Loading Speed

Moving on to the most important factor, i.e., enhancing an e-commerce website’s loading speed. There are several ways to accomplish this purpose. Let’s take a look at them. 

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Page Size Should Be Reduced

The size of a page is determined in kilobytes and includes all of its components, such as images, JavaScript, and CSS. To improve website speed, smaller page sizes must be given priority. Avoiding embedding huge objects or images on a website and designing pages with load times in mind are best practices. By storing the page as a web archive folder on the computer, it is simple to estimate the page size. To accomplish this, open the folder in the browser and then calculate its size.

To maintain page load times within three seconds or less, efforts should be made. Unless the e-commerce site needs more detailed graphics to generate more revenue. Therefore, finding the correct balance between losing current and potential customers due to weak load times becomes essential.

Implementing a Content Delivery Network (CDNs)

Another popular way to increase website speed is by using a CDN. Site data is downloaded and kept on several servers that are dispersed across the world through CDNs. When users use the online store from various continents or nations, files are obtained from the closest database. As a consequence, pages load more quickly.

All sorts of websites may benefit from CDNs. However, they work particularly well for e-commerce sites that receive a lot of traffic. By optimizing performance measures, it also improves search engine rankings. A CDN link often seeks to improve overall site performance and simplify website management. For example, if a customer is in Hong Kong, they may load a page from a server in China. This will then oppose the main server in the US.

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Modifying Hosting Plans

Startups in the e-commerce industry occasionally choose the lowest hosting plan for their online marketplace. However, if the popularity and traffic of online shopping grow, retailers could need to upgrade their hosting plans or change providers. Several hosting packages are offered, with shared hosting taking the top spot. This choice is best for miniature e-commerce businesses with a limited product selection. When utilizing shared hosting, they use the same server-based resources, such as CPU and RAM.

The next choice is VPS hosting, which combines the advantages of dedicated and pooled versions into a single package. With this option, businesses may utilize dedicated servers while sharing a single hosting account across several websites.

Dedicated servers are the priciest option, but they offer total control over the hosting environment. For online businesses that receive a lot of traffic, this solution is perfect. With dedicated servers, they can guarantee top performance and successfully manage large traffic requirements.

Time to First Byte (TTFB) Enhancement

It is reasonable that a website needs a particular amount of data to load completely. But the amount of time it takes for the page to initiate loading is also a significant factor. The term “TTFB” refers to how long it takes a user to get the first byte from the server. Google advises that a site’s TTFB should be kept under 200 ms. It is also a server-side problem, as opposed to several front-end performance factors that site owners frequently focus on.

The DNS lookup, server processing, and response time are important factors that website owners should consider. It is necessary to consider that the user’s Internet connectivity will affect the response time. An IP address and domain name database is kept up-to-date by a DNS server. A DNS lookup is the procedure used to locate a single DNS record. By changing to a faster DNS provider, website owners can quicken this process.

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HTTP Requests can be Diminished

A browser delivers more queries to the database if the number of products on a page rises. This slows down the speed at which a page loads. There are numerous ways to stop this negative loop and lower the number of HTTP requests. Getting rid of unused extensions, images, or files is the first step.

The combination of several tiny components is made easier by using CSS Sprites generators like CssSpritegen and Spritebox. These tools allow for the integration of various components into a single CSS sprite.

Caching is an additional useful approach. Customers’ browsers repeatedly download all of the data from the cloud each time they visit the website. Depending on the chosen content management system (CMS), many caching solutions are available. This makes it easier for users to navigate the website and speeds up the loading time.

Defining Proper Image Dimensions 

Images can produce placeholders if the height and width are defined. This enables the page and the images to load seamlessly. Retailers frequently fail to provide the image dimensions on the website, prompting browsers to fully load images before continuing. Therefore, it results in prolonged loading times.

Browsers can understand the size better when each image has simple height and width attributes. This enables them to load other page components while allocating space for images. The entire user experience is improved by automatically adjusting images for different device types, such as computers, tablets, and smartphones.

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Assessing Third-Party Extensions 

The excessive use of third-party extensions that are installed to facilitate operations is another element that can have negative impacts. These extensions can be helpful in moderation, but too many of them might cause problems. Unstable programming, bad content, and excessive custom features can all severely slow down a website’s loading time.

It is wise to start assessing third-party extensions to resolve this. As this is crucial to striking a balance between their advantages and disadvantages. Therefore, it can be reduced by removing any plugins that are no longer useful.

Lowering Redirects and Broken Links

A significant number of broken connections and redirects can slow down a website while negatively affecting SEO rankings. It is necessary to take action to solve these problems. The page relocation signaled by 302 redirects can have a negative impact on SEO. As they frequently result in more HTTP requests and slower file transfers. In such cases, choosing a “cacheable redirect” is advised. Redirecting a page to another redirect is also not recommended.

Broken connections involving web page components like images, CSS, and JavaScript files result in extra HTTP requests. Therefore, the performance of the website becomes slower. By utilizing tools like the Broken Link Checker, these broken links can be easily fixed. Also, adding a new 404 error page can help users who accidentally reach the site’s URL. However, this results in improving the overall user experience.

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Leveraging Lazy Loading

Users may improve their experience when a website takes a few seconds to load. To achieve this, the top of the page is given priority for faster loading. This is where Lazy loading comes in. It is a strategy that works especially well for websites with a lot of content that is not displayed.

When lazy loading is used, the visible viewport’s images load first, and the rest of the images load afterwards. With this, customers may access the website quickly, and images load gradually as they are shown. As a result, posts with lots of images and substantial content load much faster.

It is easy to set up a plugin for lazy loading. To implement this feature, a variety of plugins, like Lazy Load, BJ Lazy Load, and WP Rocket, are available. These plugins are available for users to pick from in order to effortlessly deploy lazy loading and improve website speed.

Data Compression 

Gzip or other compression tools can be used to reduce the amount of data sent to a browser. Before providing data in response to customer requests, compression takes place on the server side. This calls for changing server configuration files, which is a procedure that requires development expertise.

But it’s important to make sure that website users aren’t using outdated browsers before implementing data compression. As such tools are not supported by certain browsers, such as Internet Explorer 4.

Saajan Ahmed

(Assistant Vice President - Sales)

Hi, Saajan here! reach out to me with any questions you might have, we'd be glad to help.

With the strategies discussed above, e-commerce businesses may provide a seamless and efficient online shopping experience. Prioritizing a website’s loading speed improves not just user satisfaction but also sales, conversion rates, and overall website performance.