Introduction: how is AI being used for sustainability in the fashion industry?

It is not unknown that artificial intelligence can achieve what manual effort can in almost half the time. The fashion industry has been quick to pick up the benefits of using AI in their everyday functioning. Companies have used it to improve productivity and efficiency and ensure that their practices are compatible with Sustainable Development Goals. Keeping in compliance with SDGs requires the production process to be non-wasteful and not promote fast fashion trends like one-time using and using materials that generate toxic waste.

AI has found many uses in the fashion industry- the first of its roles is to give advice. This means that artificial intelligence programs are used to analyze current fashion trends and recommend styles to customers based on their choices and search behavior. It is used to compute perfectly accurate sizing and appearance details of products for customers, ensuring that they are well informed before making their decisions. This allows greater customer satisfaction, increases brand loyalty, and reduces the number of returns. These applications also reduce the amount of waste by managing inventory efficiently, which means that they predict demand and produce based on the accurate market only, so there is no overstocking. But it’s the most useful for online retail stores because it has many tasks for these websites. Product attribute tagging, ensemble, and similar product recommendations are all equally helpful for customers and retailers.

Arunava Acharjee

(Product Marketing Manager)

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3D modelling using AI in the fashion industry

Success in e-commerce depends on product imagery. Especially because potential customers cannot touch and see for themselves before buying, they need to see images that offer the best visuals of their products to connect with its online presence. This is why model image photography is so important. Still, the traditional way of achieving these results is tiresome and cumbersome, not to mention the amount of time and energy it takes. Consider this- arranging for a model, no, different models for a product to ensure inclusivity, then putting the shoot and then once it is over, working in the post to finish it off. Leveraging AI to do the same thing for your product using images of accurate models is much quicker and efficient.

AI model generation is beneficial for brands that promote values like inclusivity and equality. This technology helps include models with different skin colours, genders, ethnicities and body types. The product commercials and campaigns become even more faithful to what they stand for. Everything from clothing to accessories can be modelled with precision in minimum time. A retailer can picture their product on mannequins and receive images of models wearing them in record time and cost.

Selling using AI-generated model imagery

On the internet, it doesn’t matter who you are and how popular your brand is. The competition is very tough for everyone. The marketing tools are all the same for everyone. Survival in the online retail business depends upon how on top of your modern technological game. Using technology like 3D modelling and 3D product imagery for virtual studios have taken over the regular traditional stores. At present, there are more than 20 million online retail websites around the world, and to stand out, it is essential to use technology like this.

Given the current global situation, most purchases are made online, and it is predicted that this will continue. Local shops, smaller creators and big brands all are in the race for customers, and customer loyalty and 3D product imagery can boost the interaction level to the extent that makes this possible. 3D product models bring what you have to offer to life.

Conclusion- customer satisfaction and visibility

As mentioned before, customers can see your brand message reflected directly in their product. Connecting with customers becomes easier when you can tell a story about your business and your product. 3D animation and rendering are used to curate visuals for products that haven’t even been manufactured yet. This way, customers can even give feedback on new products even before their launch.

To conclude, having 3D product modelling, 3D animation and studio on your side can be extremely useful for people earning well and flourishing in an online-based business.