The desire to connect with consumers is never-ending. Be it promotional events, strategic value programs, or relatable marketing campaigns. Consumers have always been pivotal for brands and retailers. It is this consumer-centric approach that has led to the digitalization of the fashion industry. With shoppers turning to virtual spaces, brands too have taken up the responsibility of broadening their online presence. Yes, we all love trying on clothes at stores or touching different fabrics. Yet unprecedented times like Covid have resulted in surreal changes. With exponentially growing online shoppers, brands are working towards creating virtual stores that are more interactive.
Now, virtual interaction may seem like an oxymoron. Yet, the industry abides by it and has successfully achieved enhanced virtual experience with technological advancements such as AI generated 3D models, 3D product imagery, virtual sampling, and much more. To sell is to connect. However, with the lack of human interactivity, it is difficult for brands to connect with their audience. So, how exactly is technology helping brands build that connection with their audience? Well, the lack of human interaction is bridged by adding a human perspective to the virtual experience. In simple words, models featuring products are met with the consumer’s eye.
Arunava Acharjee
(Product Marketing Manager)
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We all know the importance of product imagery and how it has a positive impact on consumers. When consumers view a model wearing a garment, it becomes easier for them to get a hold of its final look and fit. Thus, resulting in increased purchase rate and reduced product returns. However, has it ever come to your mind that the rudimentary model shoots are not accessible and affordable for everyone? For example, when the lockdown was imposed and models weren’t accessible physically. How were online retailers coping in those times? It was AI generated 3D models that helped them stay in business. Although, there were many who incurred huge losses as well. Yet, it was somehow a wakeup call for the fashion industry to adopt 3D product imagery.
When we say 3D product imagery, we mean using AI generated clothing on AI generated models to sell your products on eCommerce platforms. It is a technology-backed supply chain solution that enables brands and retailers to use virtual models for product imagery. You can generate unique models of diverse attributes to showcase your garment collection and accessories. It creates an array of models and you can select a model with a size and body type suitable for your product. You can achieve the final look with minimal inputs as close to a garment sketch. It means you can use technology to create AI generated clothing from a sketch alone. Further, you can showcase that virtual garment on a virtual model without actually creating a physical garment at all. This process has not only aided the fashion industry externally but also internally.
The benefits of 3D product imagery are not only limited to its accessibility. It has proved to be way more efficient than conventional photo shoots in terms of cost and time. A usual photoshoot takes weeks of planning and requires a high budget to hire models, photographers, rent studios, and much more. On the other end, 3D product images do not require high budgets or weeks of planning. You can create product imagery within days with no surplus expenditure. To begin with, all you need is a picture of your garment on a mannequin or even a sketch would do. Besides, there are no post-production costs involved either. This way you can take your products online in a shorter span of time and increase their pace of visibility. You may even end up with higher ROIs with consistent 3D product imagery that aligns with consumer trends and behavior.
