Do you know there are around 12 to 24 million eCommerce selling websites around the globe? Well, the eCommerce industry is growing rapidly, 23% every year to be precise. The competition is tough and so are the marketing gimmicks. No wonder, whether you are a million-dollar brand or a local label, the internet is only the survival of interactive selling sites. Technologies like 3D models, 3D product imagery, 360-degree models, and virtual studios have taken over the brick-and-mortar stores.
Selling With 3D Product Modeling
It is estimated that 95% of the purchases in 2040 will be made online. With growing competition, it is becoming difficult for online retailers to create a benchmark for themselves. Local SMB’s are competing with the big brands, catering to the same audience, and achieving higher ROIs. It is all possible with the right 3D product modeling and 3D rendering tools. More and more businesses are turning to these technological tools to revamp their eCommerce presence. Learn how 3D product modeling and rendering can boost your eCommerce conversions.
(Product Marketing Manager)
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You Provide Authenticity
A picture of your product on a solid colored background with text descriptions is not enough to sell today. It highlights the lack of touch and feel even more. Consumers repel such products and tend to incline to products that are more interactive to them. With 3D product models, you can bring your products to life. You can create products that appear to be real and your consumer can rotate them and examine them from every desired angle. Online retailers use techniques like 360-degree models of a product or spin photography to make this happen. With a 3D visualization studio, you can channelize the authenticity of your products. Besides, consumers are more likely to purchase products that they can inspect closely. This further results in higher purchase rates and reduces the chances of product returns.
Connecting With Consumers
Consumerism is the core of any industry. Keeping a record of consumer behaviors and trends enables brands to come up with products that have unique selling propositions. Thus, when it comes to selling or marketing your products, you cannot ignore your consumers. A technique that most brands have incorporated in their marketing strategies is building an emotional connection. It is referred to as emotional marketing as well. You sell your consumers a story instead of a product. However, with limited resources, how can you create a compelling product story that ideates and connects? You can achieve this with 3D rendering and product animation. You can add a theme to your product background or set up a real-life display to engage with your consumers. Besides, a 3D studio will cost you much less than an actual shoot set-up.
3D product modeling and rendering have helped brands improvise their products in the development and innovation stage. With the help of 3D rendering and 3D animation, they are able to curate visuals of their product that are not even manufactured yet. All they need is a simple sketch of the design to turn it into a virtual design. This way their product reaches the market much prior to its selling time. It is due to the 3D rendering of products, that retailers are able to pre-sell their products. Consumer feedback of a product also helps them make tweaks to their final products. It is much easier to make changes to a virtual product design rather than a physical prototype. This way companies work at a faster pace and produce more efficiently. It also allows them to align their future innovations with the demands of the consumers.
Consumers Like Personalization
Consumers are agitated with impersonal shopping spaces. A personalized shopping space gives consumers control and makes their experience more reliable. Tools like 360-degree models, spin photography and 3D product rendering enable your consumers to view products as per their choice. It also gives the retailers an upper hand in product bundling. They can put together multiple products and instigate an increased conversion rate. You can also offer your consumers to customize the products in a 3D visualization studio by changing their texture, color, or external features suitable to their requirements. 3D product modeling makes this process convenient and light on your pocket, unlike the traditional product shoots. It is an impactful way to sell your products online.