Fashion greatly influenced the way us see beauty and our body image in today’s culture. The Fashion Industry has always enforced restrictive ideals of beauty, frequently eliminating people who don’t conform. But a burgeoning movement that promotes acceptance and appreciation of various body shapes is known as “Body Positivity,” and it has gained popularity at a massive rate. This article will discuss the significance of accepting various shapes and sizes in the fashion business. It will emphasize the influence of encouraging body positivity on a woman’s self-esteem and overall well-being. Fashion businesses are not only extending their client base, but they are also encouraging customers to embrace their own identities.


Influence of Body Positivity Movement in the Fashion Industry

According to Kendra Cherry of Overall Mind, it is about having a positive body image despite societal or popular cultural norms. Body Positivity is a lesson in self-love and acceptance in a culture that pressures people to conform. The most recent trend started in 2012 and questioned sexist ideals of female attractiveness and has immediately brought about a lot of changes in the fashion industry.

This shows the high fashion industry has also seen some adjustments as retail labels release more collections in specific sizes. For instance, Torrid was the first company to present a line of plus-size apparel on the catwalk at New York Fashion Week. In September 2018, they unveiled their Spring/Summer collection, which had sizes ranging from 10 to 30. This shows how the top-level fashion industry is expanding to include a wider range of sizes.

Picture Credits – Billie

The movement is expanding, and products that cater particularly to the body-positive movement can also be found in India. A good illustration of it is Ethicus. It is a Pollachi-based online apparel brand that bases its operations on the idea of inclusive growth from farm to fashion. The brand takes pride in its efforts to promote inclusion and its commitment to sustainable sourcing.

Ethicus employs people of different ages, genders, and ethnicities to model their clothing. According to the owner, Vijayalakshmi, she wished for her models to be “ordinary people.” Thus, this is the initiative that should encourage more brands to support body acceptance and promote inclusion. Nike is another illustrative case. Their marketing initiative promotes female inclusion and female emancipation in athletics.

Nike includes people of different racial and ethnic backgrounds, skin tones, and gender identities when it advertises. The brand’s theme of inclusiveness is promoted even with the help of mannequins, which also come in a plus-size version. There’s also Knix, a Canadian underwear brand that prioritizes the comfort and confidence of women.

The brand’s advertising images feature a wide variety of models of all shapes and sizes, and the images are 100% accurate because no photo-editing software was used to create them. The inclusive imagery used by Knix celebrates many women and shows the company’s dedication to body positivity.

Saajan Ahmed

(Assistant Vice President - Sales)

Hi, Saajan here! reach out to me with any questions you might have, we'd be glad to help.

Importance of Size Inclusivity in Fashion 

The following advantages will accrue to a brand that promotes size inclusivity and body diversity:

  • Enhancing Self-Confidence: The availability of clothing for women of different sizes and shapes will undoubtedly help the brand be more effective in enhancing a woman’s self-confidence.
  • Customer Loyalty: The brand must make clothing for ladies from diverse backgrounds if it wants to forge deep connections and win over patronage. A woman’s evolving fashion preferences should be accommodated by the brand, which will increase customer loyalty.
  • Profitability Growth: The production of additional sizes can make clothing products more profitable. For example, if a brand is losing 50% of the market if it produces up to a size 14. This can be retaliated if the brand increases the size chart to at least a size 18.

It’s critical to accommodate people of all sizes, not just in the fashion sector but worldwide. This is because representation matters, as it sends forth a terrible impression when it employs thin models in its marketing efforts. It causes a disconnection from reality and changes what individuals perceive to be normal or acceptable. Thus, if a brand attempts to make its apparel more size-inclusive, brand loyalty will rise, and a customer’s self-esteem will improve.

Picture Credits – Houcine Ncib

Flixstock’s Contribution to Body Positivity and Fashion 

By providing a wide variety of models that reflect different ages, heights, ethnicities, and body types, FlixStock is revolutionizing the fashion business. The company has developed a platform that promotes diversity in fashion out of a desire for inclusiveness and representation.

FlixStock‘s strategy is noteworthy in that plus-size models are included, and it also makes sure that people of all sizes may see themselves represented in fashion pictures in response to the need for a better representation of body positivity. It defies social beauty standards and supports body positivity by using plus-size models, which fosters inclusion and self-acceptance. It has also established a vast network of more than a thousand models from all over the world to carry out its objectives.

The diversity and beauty of many communities are reflected in the fashion material thanks to this worldwide network, which enables them to represent a wide range of nationalities and cultural backgrounds. FlixStock celebrates the diversity of cultures and promotes a more diverse fashion business by exhibiting models from many ethnic backgrounds.

FlixStock is setting the standard for diversity in modeling by providing a wide range of models in terms of age, height, ethnicity, and body type. They illustrate their dedication to honouring diversity and advancing inclusivity in the fashion business through their creative use of technology, the employment of plus-size models, and their extensive worldwide network of models. A more diversified and representative fashion industry is emerging because of FlixStock’s innovative strategy.

Saajan Ahmed

(Assistant Vice President - Sales)

Hi, Saajan here! reach out to me with any questions you might have, we'd be glad to help.


What is Body Positivity? 

It is a social movement that advocates for the acceptance of all bodies, regardless of size, shape, skin tone, gender or physical abilities.

What changes have occurred in the fashion industry because of the Body Positivity movement?

Due to the body positivity movement, the fashion industry has seen an increase in size inclusivity, expanded ranges of clothing sizes, and a shift towards more diverse and realistic representations of beauty.

Are there any challenges or criticisms associated with the Body Positivity movement in the fashion industry?

Some challenges and criticisms associated with the body positivity movement in the fashion industry include concerns of co-opting the movement for marketing without genuine commitment, limited representation of certain marginalized groups, and the need for continued progress in dismantling beauty standards.

Why is Size Inclusivity important in the fashion industry?

It is important because it promotes body positivity, fosters inclusivity, and ensures that individuals of all sizes have access to stylish and well-fitting clothing.

How do sizes and Inclusivity benefit consumers?

It benefits consumers by offering a wider range of clothing options, allowing them to express their personal style regardless of their body size, and boosting their self-confidence.

How does FlixStock promote body positivity in the fashion industry?

It promotes body positivity in the fashion industry by embracing models of different sizes, shapes, and backgrounds, and showcasing their clothing in a realistic and empowering manner.

What solutions does FlixStock offer to address body diversity in fashion?

It offers solutions such as virtual try-on and digital asset creation that allows brands to showcase their products on a diverse range of body types, ensuring representation for all.