Social media has become a significant medium for brand growth and reaching a large audience in the always-changing fashion industry. Fashion businesses are making use of social media platforms to cultivate connections with fashion-forward customers, build their brand identity, and promote company expansion. The article will dive into how social media may be strategically used in the fashion business, with a particular emphasis on how brands can use these platforms to develop their brand presence, interact with their target audience, and ultimately increase their success in the robust fashion market. Brands may find new ways to build a solid brand identity, develop a devoted audience, and boost sales in the digital era by understanding the dynamics of fashion and social media.
Picture Credits: Seth Doyle
Importance of Social Media in the Fashion Industry
Since social media has made it possible for an increasing number of individuals to interact with and engage with brands, it has completely transformed the advertising and branding methods in the fashion industry. In the fashion brand’s marketing and PR plans, this is now a crucial component. With each passing day, it becomes more and more crucial to employ a social media manager or company.
The fascinating thing to note is that, until a few years ago, businesses did not even have the funding for such a position. Customers may choose between trends on social media, and of course, they can enjoy the fun of purchasing online. The likelihood of selling the product and growing the market increase with the level of involvement with current and potential customers. Using social media platforms effectively may lead to success for any fashion brand or a rookie who attempts to make a big impression on customers via their design.
Key Strategies of Social Media for Helping in Brand Building
The value of social media has been recognized by many businesses, and many are now looking for effective ways to interact with their target audience online. To stand out from the competition, it is imperative to have a solid social media strategy, particularly in highly competitive industries like fashion. The brand must speak out, find the correct audience, and grow its customer base in order to be successful.
Sorting the Platforms that Suit the Brand
At the moment, there are many distinct social media platforms in use, and each one has a different audience and set of algorithms; some even operate altogether differently. In contrast to platforms like TikTok, where video content is obligatory, Instagram users may decide whether to publish videos. Thus, it is essential for a fashion brand to choose whether or how many platforms to be active on as well as whether to collaborate with a fashion marketing agency to spare its customers from all that hassle. It is one of the initial actions to do Fjallraven is one of the greatest instances of a business using the platform to promote its brand.
Picture Credits: Nikita Shirokov
With the help of Influencer Marketing
When it comes to social media strategy, influencer marketing is certainly one of the first approaches that spring to mind. With the expansion and development of social media, a brand-new profession has emerged, and the idea of a “Social Media Influencer” has been ingrained in daily lives.
But brands have also had a new research avenue offered to them. Working with suitable influencers will be much more appropriate for the success of the company in this day when anybody can quickly get followers and earn the title of “Influencer”. That is why, finding the ideal brand ambassador is crucial for the target market to get familiar with and familiar with the company. However, while developing a plan with individuals who do not endorse the business may help to gain followers, it is possible that it might not have an influence on sales.
Therefore, before choosing to collaborate with an influencer, a brand must ensure that it has done its homework. The finest luxury company in the world, Prada, collaborated with influencer Lil Miquela, a fictional American robot, in what is perhaps one of the sickest influencer marketing initiatives ever. In 2016, Trevor McFedries and Sara DeCou invented It-Girl, which as of 2023 has 2.5 million followers. She seized control of Prada’s Instagram account in 2018 during Milan Fashion Week and posted about her “experience” there.
Good Customer Service is a Key
Most online customers place the greatest emphasis on three components of customer service: shipping, cost, and quickness. Customers want their orders delivered quickly and accurately. But sometimes various issues arise regarding the orders. The quick delivery of effective customer service in such a situation is crucial for a brand. The quick settlement of this problem and the reimbursement of the purchase are sufficient justifications for earning a devoted customer. Therefore, a company should always go back to the basics and focus on providing excellent customer service.
Understanding of the Target Audience
The audience that a brand’s products are most likely to appeal to must be considered in order to develop the social media strategy. For example, it is primarily preferable to interact with GenZ via all social media platforms if a clothing company is trying to reach this demographic. The content types that a brand links to most frequently should also be analyzed for a proper assessment. Compared to previous generations, Generation Z, for instance, has a worldview that is substantially more visual. They are adept at making video content and take pleasure in using site applications like TikTok. As a result, after determining its target market, a brand may choose an efficient strategy for both its audience and its product.
Picture Credit: Max Andrey
Shining through User-Generated Content
A very effective method is to share both original content and material from customers or influencers who have used the brand’s products in their posts. Approximately 90% of customers, according to research, recognize that user-generated content has an impact on their choice to make a purchase. This user-generated content can prove to be an effective tool for fashion brands to increase interaction and expose their brand to potential customers by adopting an organic approach. Instead of generating all of the material themselves, fashion brands can ask their frequent customers to send in pictures and videos of themselves wearing the brand’s products, which can then be shared on the brand’s social media profile. Through these genuine experiences and testimonies of happy customers, it results in boosting engagement, building a feeling of community, and promoting brand awareness.
Social Media Platforms for Brand Building in Fashion Industry
The process of choosing the best and the most suitable social media platforms is both essential and intensive in the development of an overall strategy. This is determined by the brand’s nature and target audience. Down below is a list of the most popular platforms and how brands may utilize them to build their social media strategy.
With 2.45 billion monthly active users, Facebook is the most popular social networking site in the world. Fashion app marketers may leverage Facebook for live broadcasts besides regular postings. ASOS, for example, launched ‘100 layers of ASOS,’ a brief competition amongst ASOS staff members in which they had 30 minutes to design a look for their models and employ 100 layers for ASOS clothes’ dramatic effect.
TikTok, which allows users to upload 15-second videos accompanied by music snippets, has over 800 million monthly active users. Although the app is still in its early phases of development, marketers may leverage hashtag challenges and user-generated content to generate buzz and go viral.
Vogue reports that “Fashion and Beauty brands have drawn billions of views by sponsoring hashtag challenges that encourage users to submit video responses.” According to the same article, there is some evidence from independent brand awareness research that TikTok videos led to improved brand recall. PrettyLittleThing (1.2 million followers), Fashion Nova (1.9 million followers), and Selfridges (106.3k followers) are among the fashion businesses and mobile applications that have found popularity on the site. User giveaways, wardrobe challenges, style books, and influencer marketing have helped to develop these audiences.
There are 330 million monthly active users on Twitter, who tweet 500 million times daily. Fashion brands may be successfully promoted using the social media platform whose users are notably limited to 280 characters. By utilizing the potential for virality offered by Twitter, Fashionista.com (2.1 million followers), Zara (1.3 million followers), and Missguided (466K followers) have all amassed substantial followings. For instance, Fashionista.com’s discussion of Emily in Paris, one of Netflix’s most recent (and fashion-focused) programs, perfectly captures the zeitgeist. The fashion company wrote an article listing presents for the show’s admirers.
With 500 million daily active users worldwide, Instagram sees 4.2 billion “Like” clicks every day. Instagram’s purchasing function, which enables users to make purchases without leaving the app, is also used by e-commerce companies. Instagram boasts a worldwide audience of 500 million daily active users who jointly hit the “Like” button on the site 4.2 billion times every day.
Instagram’s shopping function, which allows users to purchase things without leaving the app, is also available to eCommerce retailers. Posts, Reels, Stories, Highlights, and IGTV are all methods that come in handy for brands to communicate with their audiences on Instagram. Instagram has become associated with social media fashion influencers, and most of the time, 69% of marketing professionals expect to spend a massive amount of money on Instagram influencers than on any other market.
In Q2 2020, Snapchat had 238 million daily active users. Ralph Lauren teamed up with Snapchat recently to develop a virtual reality experience for its consumers. Snapchat users may now dress their own avatars in Ralph Lauren goods, which are also available for purchase. In a statement about the collaboration, Ralph Lauren’s Chief Digital Officer, Alice Delahunt, stated, “With Ralph Lauren’s respected reputation as a global leader within the luxury fashion space and Snap’s undeniable creative prowess and expansive reach to a younger customer, we feel inspired to explore disruptive ways to tell our brand’s story, drive social commerce, and engage with a new generation in an authentic and empowering way.”
Snap’s Discover function is being creatively used by other fashion brands. Using Snap’s Discover function in inventive ways, other fashion firms. To witness how Sperry’s shoes are made, for instance, Style Insider went to the company’s factory. Following that, Style Insider published a step-by-step overview of this procedure that was accessible to followers via Snap’s Discovery.
With 88 million monthly active users in the United States, Pinterest’s active user base increased by 26% to 335 million in the last year. The number of monthly active users on Pinterest increased by 26% to 88 million in the United States last year, reaching 335 million.
A lot of individuals use Pinterest as a platform for discovery to define and hone their style. This means that Pinterest has aided them in making 53% of their fashion-related shopping decisions. According to the same study, multi-product pins may have click-through rates that are 65% higher and checkout rates that are 50% higher. Through the sharing of strategies for using their active members, Pinterest has inspired fashion marketers to exploit their platform.
FlixStock is a well-known, technology-driven provider of e-commerce solutions with a focus on product photography and visualization. Their innovative solutions provide companies the ability to present their goods in an engaging and aesthetically appealing approach, which is crucial for success on social media.
Here are some of the ways where FlixStock is playing a major role in the part of social media:
- Provides High-Quality Product Images: For businesses wishing to boost their social media presence, FlixStock’s collection of high-quality product images is an excellent resource. Their images are professionally taken and processed, and they can be tailored to any business or product.
- Offers a Variety of Image Formats: FlixStock provides social media-optimized picture formats such as square, vertical, and horizontal photos. This allows businesses to make aesthetically appealing postings that stand out on social media feeds.
In general, FlixStock is a useful tool for companies looking to use social media to connect with their intended audience.
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For fashion brands to establish a strong brand presence and connect with their target audience, it is essential to use the power of social media platforms. Fashion firms may produce interesting content, establish relationships with influencers, build an appealing audience, and promote company growth by utilizing these platforms properly. Fashion firms may flourish in the competitive fashion industry by strategically utilizing social media to promote their brands, keep their relevance, and raise brand recognition. That is why, FlixStock efficiently utilizes numerous platforms to boost a brand’s presence because it recognizes the value of social media in developing fashion brands.
1. What role does social media play in developing a fashion brand?
As it offers a potent platform for connection and marketing, social media is crucial in the growth of a fashion brand. They may promote their goods, tell their brand’s narrative, and interact with customers in real time. They are able to develop a visual identity and build a solid web presence thanks to it. They may also reach a larger audience, increase brand recognition, encourage consumer loyalty, and boost sales by utilizing social media.
2. Which social media platforms work best for developing fashion brands?
Many social media platforms are effective for growing fashion brands. Instagram is especially appreciated because of how visually stimulating it is, allowing brands to exhibit their goods through eye-catching images and videos. TikTok has experienced substantial growth, especially among younger age groups, and offers chances for original and interesting fashion content. Pinterest is the best platform for exchanging fashion ideas and promoting websites. Longer-form video material is possible on YouTube, and there are more channels for interaction and business promotion on Facebook and Snapchat.
3. What part do influencers play in Social Media brand creation for the fashion industry?
In the fashion industry, influencers have become crucial to the development of social media brands. These people are well-liked and have a big impact on the purchase choices of their audience. In order to get attention and endorsements, fashion brands work with influencers by giving them things to advertise. Influencers assist fashion brands in efficiently reaching their target audience since they have established reputation and trust with their following. Their opinions and support have credibility, which raises brand awareness, engagement, and possible sales.
4. How can FlixStock’s service improve brand visibility on social media?
By helping fashion brands to produce top-notch, visually pleasing content, FlixStock’s service may significantly increase brand awareness on social media. Without the need for expensive photoshoots or real inventory, their cutting-edge technology enables firms to easily generate great product photographs and videos. By regularly showcasing their products on social media platforms, brands are given the ability to draw in their target audience. On social media platforms, marketers may raise brand recognition, engagement, and ultimately drive conversions by offering aesthetically beautiful content.
5. How might the development of fashion brands be aided by User-Generated Content?
“User-Generated Content” is essential to the growth of fashion brands. It involves the content created by the customers that showcases their interactions with the brand’s products, such as reviews, images, videos, and testimonials. Since potential customers can see actual individuals using and appreciating the products, “User-Generated Content (UGC)” lends authenticity and credibility to the business. As consumers actively promote brands and share their experiences, it also promotes a feeling of community and participation. Through natural sharing, UGC aids fashion businesses in establishing trust, raising brand awareness, and expanding their audience.
6. What are some successful methods for getting along with followers on social media?
Interacting and getting along with followers on social media requires active engagement and creating a sense of community. Brands can effectively achieve this by promptly answering comments and messages, showing appreciation for their followers’ support and feedback. Holding rewards or contests not only incentivizes engagement but also generates excitement and encourages followers to participate. Brands can also leverage user-generated content by sharing and crediting their followers’ posts, fostering a sense of inclusivity and making them feel valued. Additionally, hosting live Q&A sessions allows brands to directly connect with their audience, address their queries, and create a more personal and interactive experience. By employing these methods, brands can strengthen their relationships with followers, build trust, and cultivate a loyal and engaged community on social media.