The surge in online shoppers has led to a burgeoning eCommerce industry. In 2020, almost 2 billion people preferred shopping products and services from online stores and ditched conventional brick-and-mortar stores. However, one thing we can’t overlook when talking about the eCommerce buying experience is that it is completely dependent on visual content. Visual content not only enriches your website but also creates an engaging buying experience for your customers. Thus, product photography is certainly one of the major aspects of eCommerce selling that you can’t miss.
‘In 2019, only 13.6% of retail sales were made through online purchases. Since then the eCommerce market has experienced a rapid increase of 45.8% in their growth and is expected to generate 19.5% of retail revenue in 2021. The online retail segment will soon hit the $6.30 trillion mark in revenue by reaching 21.8% market share by 2024.’
Product photography helps your audience get a better visualization of the actual product. It can help you increase your on-site sales and decrease your product return rate as well. This is why every eCommerce selling brand and retailer spends thousands of dollars on a model photoshoot to generate product imagery. However, to sustain in the thriving eCommerce sector one needs to be highly responsive to meet the demands of the market. For example, a small to medium-scaled retailer sells around 4000 products in a single minute on Amazon.
This means a retailer needs to generate high-quality product imagery for every single product to instigate customer purchases. But how can they achieve such intimidating goals within a short period without overspending? A traditional model photoshoot might not be affordable for everyone. Besides, it can be a tasking process to rent a photo studio, hire photographers, and models every single time you want to make your products live. It can strain your budget as well as cost you your valuable time. There are other factors involved too that make eCommerce imagery a challenging task, such as-
High Image Volumes
You are required to generate high-quality images with standard guidelines for numerous products. Each product requires multiple shots from different angles, short-video demonstrations, and sometimes 360 product overviews as well. It can be tough to manually generate such large volumes of images in a short interval of time. Experts depicted that the high-quality images will assist you to convert your online leads by simply increasing user engagement. A quality product image is essential as it creates the impression on the buyer. Also, when it comes to quality images, you should aim for SVG (Scalable Vector Graphics) format as it eliminates the HTTP request that is required to load an image file. It means that .SVG takes smaller loading times for a page. If you already have PNG format images, then use an online PNG to PSD converter for free that helps to convert existing PNG to SVG vector image files. Remember that images will assist the users to fully understand the particular information and even reconcile what they read with what they see. If you want to make your site appear faster to visitors, then use SVG images that legitimately improve the user experience. However, if your preference involves PNG files to SVG conversions, then stick with the free PNG to SVG converter online right now.
(Product Marketing Manager)
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You need to be consistent with your imagery style and maintain the integrity of your eCommerce website. Your consistency will enable customer retention and keep bringing them back for the same experience. While most of the retailers hire different photo studios to meet their product imagery needs. It can become a challenge for them to maintain image uniformity throughout their product lists.
Getting your products live before your competitors can give you an upper hand in the eCommerce sector. Consumers are always looking for the latest options to buy from. With traditional product photography, you may end up delaying your product launches and experience a low revenue collection.
Scaling Your Business
With growing business and adding more products to your collections, you need more efficient imagery solutions that increase your productivity and are cost-effective as well. Traditional photoshoots can hinder you from scaling your eCommerce business due to a lack of optimized product imagery operations.
Now, many brands and retailers may think of an in-house photo studio to cap their imagery costs. However, it only solves the problem moderately as they’ll still be spending days on getting the images web-ready. So how can you transform your imagery operations on a budget? This is where AI on model imagery intervenes. It is a solution that cost-effectively meets all your requirements.
Can AI On-Model Imagery Transform Your Business?
AI on-model imagery refers to the product imagery generated through the integration of hardware and software throughout the process of image generation to post-production with little or no human intervention. You don’t need to hire photographers or rent a studio to generate product photography. AI can generate virtual models for you to feature your products on without requiring the presence of real models. Here are a few other benefits offered by AI imagery that can transform your eCommerce business.
Faster Market Turnaround Time
AI enables faster image generation and post-production processes. While conventional photoshoots can take up to days to deliver final images. With AI, you can get web-ready images within minutes. This means you’ll be spending less time on image production, and your products can go live speedily. This will help you enhance your product visibility with a faster turnaround time and increase your on-site conversions.
Image Quality & Consistency
AI can help you generate consistent images without compromising the quality. You can decide in advance the image specifications you require such as the angles, light set-ups, or product placement. AI will collect and store that information and easily replicate all images on the same parameters.
Keeping Up With The Latest Trends
The eCommerce sector keeps evolving and so do the online marketing gimmicks. For example, spin product photography and 360-degree product overviews have now become a common eCommerce practice. It helps create an interactive experience for your buyers and also reduces your product returns. With traditional photography, it was challenging to keep up with such trends as it was time-consuming and expensive. However, with AI you can create versatile visual content in a short time frame without overspending your money.
Accelerating Your Imagery Operations With AI
AI on-model imagery is cost-effective, time-saving, and offers easy scalability with optimized imagery operations. It helps you gain online brand visibility with high productivity and creates a seamless buying experience for your consumers. By replacing traditional photoshoots with AI images you can generate high-quality images in large volumes without requiring many resources.