The fashion industry is boosting its sales through eCommerce. The number of eCommerce selling sites is shooting exponentially and it is estimated that about 2.14 billion shoppers will buy digitally by the end of 2021. With demand so hiked, it has become a necessity for the retailers to address the drawbacks of the traditional supply chain in apparel industry. The lack of transparency and the inefficiency in the supply chain management in fashion industry has called for a digital transformation. Digital solutions like 3d product modeling, virtual studios, 3D animation, and 3D rendering have enabled retailers to function at a faster pace with a comparatively low budget. Let’s take a sneak peek at the top 4 technological tools that have helped retailers become competitive in the digital selling space.
AI Product Imagery
Selling text isn’t enough. Imagine going to an online website and finding short descriptions with price tags. Absurd, right? Imagery is an essential part of selling products online. To overcome the gap of physical appearance, you need to make your products comprehensive for your consumers. Product imagery enables you to do that and engages your consumers in a potential purchase. However, every time you want to take your products online, you cannot afford to get a product shoot done. One, it is time-consuming, and two, it will cost you a fortune. Thus, technology introduces to you AI product imagery.
With AI product imagery you can get quality results within no time and at a fraction of the cost of an actual photoshoot. You can feature your products in a 3D studio and also utilize 3D models for a more interactive experience. 3D product imagery enables you to connect with your consumers and assures them of product quality and usability. This technology has anchored the supply chain of fashion industry and made product imagery accessible to everyone.
Arunava Acharjee
(Product Marketing Manager)
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Virtual Sampling
Sampling is an essential process of supply chain in apparel industry. However, multiple stages of sampling and uncalled delays only result in sales reduction and sometimes heavy production costs. Besides, it can take a lot of time to get the right sample in one go. You have to get changes done every now and then, and it isn’t easy to get through the process fast. Virtual sampling in such a scenario has been a savior and upgraded the supply chain management in fashion industry. It is the process of going through the sampling stage in the virtual space. You can create a 3D sample of the garment without manufacturing a physical one. This way you are able to make multiple changes easily and in a short period. It also helps you cut on courier costs for moving samples around. If anything, virtual sampling fastens the whole process and gives you an extended sales window to take your collection on floors.
Virtual Reality
Technology today has transformed the way consumers comprehend products. You can make them interact with your products on a whole new level using digital tools like virtual reality. You can have a 3D product model and feature it in an animated setup. For example, you could sell kitchenware in a virtual kitchen display or your consumers could virtually try on a dress. This would draw in your consumers to the products and turn potential buyers into consumers. Even AR technology is gaining popularity these days. It lets consumers use their web cameras for interacting with the products. Both VR and AR technologies are dominating the eCommerce sector currently and have a combined worth of $108 billion.
Personalizing Product Suggestions
If you are selling your consumers what they don’t need, you may end up losing them. Consumers are more conscious today, they are always searching for value in a brand. By using personalized product recommendations you add value to their shopping experience. This way your consumers will feel recognized and you will definitely have an impact on them. You can use tools to keep a record of your consumer’s behavior and recommend them products accordingly. Many brands today ask their consumers to fill in their size and other preferences. This way they are able to sell them more unique products which are likely to be purchased. These technological tools have aced the supply chain of fashion industry and resulted in higher conversion rates, recurring purchases, decreased empty carts, and customers that keep coming back.
