The display of clothing goods is critical in attracting customers and boosting sales in e-commerce. In showcasing fashion products, businesses frequently have to choose between ghost pictures (invisible mannequins) or on-model photography. Each method has advantages and serves distinct goals. In this post, we’ll look at the advantages of ghost pictures on category sites and on-model shots on product pages and how they may improve customers’ shopping experience.

1. Ghost Images on Category Pages

Category pages are expected to present a diverse selection of apparel products in a simplified manner. Businesses may use Flixstock‘s smart technology to produce intriguing ghost pictures for category pages. Ghost pictures on category pages provide many advantages, such as quicker page loads, better visual hierarchy, seamless user experiences, improved visual appeal, responsiveness, and increased anticipation and engagement.

Websites may enhance the browsing experience, keep visitors interested, and create a visually appealing environment that stimulates further investigation of the product offered using these placeholders. Here’s why using ghost pictures on category pages might be beneficial:

 A. Consistency and Cohesion:

Ghost pictures created a unified aesthetic throughout the category pages. It maintains uniformity and cohesiveness across category pages by eliminating distracting elements such as mannequins and models. This simplified approach allows buyers to concentrate entirely on the products, making it easier to compare various options and make educated decisions.

B. Clear Product Visualization:

Ghost photos allow clients to view the apparel item in its full, including its form, fit, and style. This precise visualization assists shoppers in understanding the general design and making correct judgments before clicking on a single product.

They frequently included many product photos on category pages, which can drastically slow down page loading. Using ghost pictures speeds up the initial page load because the placeholders are small and consume less data. Cutting down on waiting times and keeping people interested improves the whole browsing experience.

C. Highlighting Features:

Ghost photographs highlight the clothes’ distinctive features and nuances. 

  • Businesses may successfully exhibit their items’ textures, patterns, and decorations by employing multiple angles and viewpoints to pique the interest of potential consumers. Ghost images minimize visual jarring while the real images are loaded, resulting in a seamless user experience.
  • Users see placeholders that offer them a notion of the content that will soon emerge, not blank spaces or broken layouts. This improves browsing performance and lessens irritation brought on by sluggish image loading.

D. Faster Page Loading:

Ghost pictures typically have fewer file sizes than high-resolution on-model shots. Ghost images help establish a visual hierarchy and preserve an ordered layout on category pages. This makes it quicker and easier for users to scan and navigate through the product listings and find the things they’re looking for.

Picture credit – Timothy Paule II

2. On-Model Photos on Product Pages: 

Ghost pictures typically have fewer file sizes than high-high-resolution on-model shots. This optimization enhances page loading speed, giving users a more pleasant browsing experience and decreasing the probability of them quitting the site owing to sluggish loading times. They depicted real persons wearing or using the products in on-model images.

These pictures provide customers with a more accurate idea of how the products might seem or work in real life. Businesses may efficiently express style, fit, and overall aesthetic by presenting products on models.

On-model images allow shoppers to see how the apparel would look on a real person. Businesses may increase client trust in purchasing by delivering a relevant image. By giving customers a visual depiction of how the products would seem when worn or use on-model photos have a distinct edge.

This aspect is especially important for fashion, accessory, cosmetic, and lifestyle firms because design, fit, and overall product look have a significant impact on consumer buying decisions.

A. Showcasing Fit and Styling:

On-model images efficiently show how apparel fits and drapes on the body.

This is especially useful for clients who want to ensure the item matches their desired style and body type. Customers can determine the appropriateness of a garment by viewing it on a model and making better-informed selections. Choosing the proper size and fit is one of the major difficulties in internet purchasing. On-model images, which show how the item fits on various body types or in various settings addressed this issue.

Customers are better able to decide visually and with more knowledge, which eventually lowers the possibility of returns or exchanges.

B. Emotional Connection:

Seeing a model wearing the clothing item can elicit emotions and build a greater connection with the product. 

Businesses may improve the overall attractiveness and desirability of their products by selecting models that correspond with their target demographic and brand identity. An important factor in purchase decisions is emotion. By showing actual people using the products, on-model images assist businesses in creating an emotional connection with their customers. Potential customers’ positive emotions, hopes and wants might be sparked by relatable models, increasing engagement and conversion rates.

C. Contextualization and Upselling:

On-model images allow you to highlight complementary goods, such as accessories or other apparel pieces. Businesses may upsell and cross-sell by decorating the model with comparable products, prompting buyers to investigate other things and potentially increasing the average purchase value.

Customers are more likely to make a purchase when they are confident in how the product will look and work. Customers can get a whole picture via on-model images, which show off different views, features, and style options. This boosted self-assurance motivates.

PICTURE credit- Monsestra

Model vs. Ghost Mannequin: Choosing the Best Approach for Product 

High-quality product photos are critical for captivating clients and increasing sales in e-commerce. When properly exhibiting your items, the dilemma of utilizing a model or a ghost mannequin frequently arises. In this post, we will look at the benefits and drawbacks of both techniques to help you make an educated decision.

High-quality product photography is essential for exhibiting products in the world of e-commerce. They attracted potential clients to it, and it also clearly explains the qualities and fit of the product to them. Modelling and the use of ghost mannequins are two common methods for product photography. We’ll examine the distinctions between these two methods in this post and offer advice on which is the most appropriate for your needs in product photography.

Photographing a Ghost Mannequin

Mannequins are used to display merchandise in ghost mannequin photography, also known as hollow man or invisible mannequin photography. The mannequin is removed from the photographs during post-production editing, giving them a floating or ghostly appearance that draws attention to the shape and fit of the object.

The ghost mannequin effect includes displaying apparel and accessories in e-commerce businesses using a post-production process. Photograph OF the goods on a mannequin from the front and then flipped inside out to capture the tags and lower back.

They removed the mannequin in post-production, and they stitched together the front and rear shots to give a realistic 3D look.

The Benefits of Using a Ghost Mannequin

  • Ghost mannequins are less expensive than employing a live model and create a constant image for your website.
  • Removes distracting elements: By eliminating the model and surroundings, shoppers can concentrate entirely on the product.
  • Visualizing the product: Online buyers can better visualize how the product will appear on them, which leads to more engagement.
  • Ghost mannequins offer clothing goods in a human-like form without a model.
  • Less editing time: Using a ghost mannequin involves less work than a standard model since the dummy may be quickly removed.

Disadvantages of using a ghost mannequin:

  • Lack of branding: Ghost mannequins do not encourage a branding plan and may not properly represent your company’s style and identity.
  • Customers may find the struggle to an emotional connection with the goods without human’
  • Ghost mannequin photography has disadvantages despite its benefits. First off, getting the desired result can take some time and requires expert post-production editing.
  • Second, because there isn’t a human in the photographs, it could be difficult for shoppers to see themselves wearing or using the product.
  • Last but not least, the lack of models may lessen the emotional bond that customers can develop with the product.

Model Photography

Using models for product photography allows you to show your company’s ideals while also creating relatability. However, there are several things to remember. They used real individuals in model photography to display goods. Customers can observe how the thing fits, has proportions, and appears when worn or used by seeing models wearing the products. Model photography brings a human factor and aids in establishing an emotional bond with prospective customers.

The following are the benefits of utilizing a model

  • Models may help shoppers see themselves using or wearing a product by making it more relevant.
  • Observing features: When exhibited on a model, garment traits and features are more highlighted.
  • Models enable you to exhibit many items together, emphasizing their compatibility.
  • Brand representation: Models may exemplify your brand’s beliefs and style, improving its image.
  • Photographing models has several benefits. The product is first realistically portrayed, showing how it might seem on various body types and in various settings. Second, models can convey the look, attitude, and way of life connected to the product, so increasing its appeal.
  • Finally, because clients can see the product on actual individuals, model photography helps to establish trust and relatability.

The following are the disadvantages of employing a model:

  • Distracting attention away from the product: Models can lure attention away from the product itself.
  • Hiring models may be costly, especially if you often launch new goods.
  • Mismatch: Models may not resonate with your target demographic, reducing their ability to attract buyers.
  • Model photography offers advantages, but it also has some restrictions. It’s expensive to hire models, especially for small firms with tight budgets.
  • Arranging logistics and juggling schedules for picture shoots can be difficult. If the models do not reflect the variety of your target audience, using models could reduce the prospective client base.

Other Considerations:

  • Product nature: Think about your items. Models may be better suited to displaying apparel and jewellery, but other things may not cause a human.
  • The Different online marketplaces have different policies regarding the usage of models in product pictures. When making your selection, keep these recommendations in mind.
  • Budget: Hiring models may be expensive, so consider your financial limits when picking between a model and a ghost mannequin option.

Saajan Ahmed

(Assistant Vice President - Sales)

Hi, Saajan here! reach out to me with any questions you might have, we'd be glad to help.

Realistic Representation:

When choosing between models and ghost mannequins for product photography, several variables should be considered. First, think about the makeup of your items and the sector you work in. Model photography is extremely helpful for some businesses, such as fashion and leisure, as it enables clients to see the product in use. Ghost mannequin photography might be more appropriate for sectors that are concerned with the technical and functional elements of products. The preferences and expectations of your target audience, financial limitations, and the scalability of the chosen strategy are other things to consider. It’s also worthwhile to investigate hybrid strategies, where models and ghost mannequins are deliberately used to display various product categories or draw attention to particular qualities.

FlixStock offers a comprehensive solution for e-commerce companies to create visually appealing ghost images for category pages and on-model photos for product pages. This approach enhances the browsing experience for customers and facilitates informed decision-making. Additionally, FlixStock provides the option of on-model photos for product pages to showcase the realistic representation of apparel on a human body. FlixStock’s services cater to the specific needs of e-commerce businesses by offering a comprehensive range of photography options. By leveraging their expertise and advanced technology, businesses can effectively showcase their products, establish a strong brand identity, and create a seamless customer shopping experience.